A chatbot is a software that simulates and processes human conversation allowing humans to interact with digital services as if they were communicating with a real person.
Chatbots boost operational efficiency and bring cost savings to businesses while offering convenience and added services to the business and customers. They allow companies to easily resolve many types of customer queries and issues while reducing the need for human interaction.
With chatbots, a business can scale, personalize, and be proactive, which is an important differentiator. When relying solely on human power, a business can serve a limited number of people at one time. To be cost-effective, human-powered businesses are forced to focus on standardized models and are limited in their proactive and personalized outreach capabilities.
By contrast, chatbots allow businesses to engage with an unlimited number of customers in a personal way and can be scaled up or down according to demand and business needs. By using chatbots, a business can provide humanlike, personalized, proactive service to millions of people at the same time.
There are four types of mobile apps an organization can choose from to build its enterprise mobile application: web app, hybrid app, native app, and progressive web app.